Creative Director in Sharjah.
Youssef Kamal Akef. Creative Director and Film Director working across Sharjah's cultural institutions, national parks, and festival landscape. The emirate of the UAE most committed to heritage gets the direction it deserves.
Two-time Guinness World Record holder. UAE Golden Visa, Creative Category.
Recent Sharjah work.
Sharjah International Narrator Forum 2025 Silver Jubilee. Creative direction for the 25th edition. An immersive cultural experience inspired by Ibn Battuta, Ibn Majid, and Ibn Fadlan. 270° immersive cinema, a 3-metre illuminated Arabic-calligraphy globe, curated visitor flow.
Al Heera Beach Festival. Creative direction for a seaside festival that drew from Greek coastal architecture, rebuilt for Gulf shores. Mediterranean charm, Gulf Coast frame.
Mleiha National Park media launch. A dual-purpose media launch — press event for 40 journalists and social content engine — delivered in a single evening that treated the park as a living stage.
Why Sharjah.
Sharjah sets the cultural and heritage tone of the UAE. Working here means the creative brief is almost never about spectacle — it's about honouring the substance and finding a contemporary form.
The Sharjah briefs I've delivered have all shared one principle: the emirate's own narratives, architecture, and craft traditions are the hero. The director's job is to protect that, then find the visual language that carries it to new audiences.
Work in Sharjah.
For creative direction on cultural events, national park launches, heritage programming, or film direction in Sharjah.
youssefkamal@icloud.com