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Case Studies.

Selected work with renders, sketches, storyboards, and the story behind each one. From brief to build.

Guinness World Records, Al Ain
Creative Director · 2x GWR

Guinness World Records × 2

Two Guinness World Records in a single season. Largest Natural Flower Bouquet and Largest Palm Leaf Sentence. Both anchored in Al Ain's cultural identity.

Al Ain, UAE 2024
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SINF 2025 globe installation
Creative Director

Sharjah International Narrator Forum 2025

The Silver Jubilee. Immersive cultural experience rooted in the journeys of Ibn Battuta, Ibn Majid, and Ibn Fadlan. Scenography, installations, and 270-degree cinema.

Sharjah, UAE 2025 Mosaic Live
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Al Ain Zoo Conservation Festival exhibition render
Creative Director · GWR

Al Ain Zoo Conservation Festival 2024

Conservation festival with immersive zones, wildlife-inspired installations, and culturally rooted programming. Guinness World Record for the Largest Palm Leaf Sentence.

Al Ain, UAE 2024 Mosaic Live
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ADEK Awards 2025 stage render
Creative Director

ADEK Awards 2025

Government ceremony for the Abu Dhabi Department of Education and Knowledge. Stage design with Arabic typographic elements, AV content, and show direction.

Abu Dhabi, UAE 2025 Mosaic Live
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Six Flags Qiddiya City Opening, KSA
Creative Producer

Six Flags Qiddiya City Opening

Live broadcasted opening in KSA. Citadel zone creative delivery, Alicia Keys live performance direction, broadcast control. On time. On vision. On camera.

Qiddiya, KSA 2024
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WWF Escape Room Experience
Creative Director

WWF Escape Room Experience

A narrative-driven immersive escape room for WWF. Participants solve conservation challenges tied to real-world impact. Conservation made personal, not passive.

UAE Immersive
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Noon Everywhere concept frame
Director · AI Content

Noon Delivered Everywhere

AI-directed creative concept for Noon. Hand-drawn storyboards to cinematic AI frames. A tribute to delivery riders across the Arabian Peninsula.

UAE 2026 AI-Directed
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Louvre Abu Dhabi HNW event design
Creative Director

High-Net-Worth Event at the Louvre Abu Dhabi

Exclusive private gathering. Immersive storytelling through light, projection, and architectural installations within the iconic museum.

Abu Dhabi, UAE
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Al Heera Beach Festival Mediterranean-inspired concept
Creative Director

Al Heera Beach Festival

Seaside festival in Sharjah. Greek-inspired village architecture, Mediterranean aesthetics reimagined for a local and international audience.

Sharjah, UAE
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Mleiha National Park Media Launch cover
Creative Director

Mleiha National Park Media Launch

Cinematic media event for 40 press. Natural landscape as theatre. Designed for in-person storytelling and digital content amplification.

Sharjah, UAE
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Military aviation trophy concept, fighter jet silhouette
Designer · AI

Trophy Concepts: Military Aviation

4D and AI-generated trophy concepts for military aviation awards. Exploring form, materiality, and symbolism through AI design tools.

UAE
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Techno Taste exhibition stand at Gulfood Dubai
Designer

Techno Taste Exhibition Stand

Gulfood Dubai stand design. Minimalist architecture with organic textures · vertical greenery, wooden beams, and illuminated signage. Warm, intentional, intimate.

Dubai, UAE 2025
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Creative concept frame, directed sketchbook work
Director · Designer · AI

Creative Concepts · Sketches, AI & More

A working sketchbook. Hand-drawn ideas, AI-directed frames, and concept studies developed outside the client brief. The work I do when no one asks.

Ongoing Personal Work
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