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Designer

Techno Taste
Exhibition Stand

Gulfood · Dubai, UAE 2025 Spatial Design

Small Footprint. Full Intent.

My work usually sits at festival and cultural scale. This one didn't. Techno Taste asked for a trade show stand at Gulfood Dubai, and the constraint was the point. The same principle scales up or down: immersive storytelling through space.

The brief was both practical and emotional. Get attention on a busy trade floor. Make buyers want to sit down. Make the brand feel intentional the moment someone walks past.

The Brief

An exhibition stand that balances brand visibility with welcoming meeting areas. Professional and approachable at the same time. No contradiction, just design.

The Direction

Minimalist architectural lines met organic textures. Vertical greenery. Wooden beams. Illuminated signage. A small space built to feel open, intentional, and calm inside a noisy hall.

The Outcome

A stand that worked on both levels: visible from across the floor, and quiet enough to close a meeting in. Trade show scale, cultural-event thinking.

Warm Architecture.

Clean geometry, natural material, planted softness. Every line was designed to either pull a passerby in or hold a buyer's attention once they sat.

Designers
Youssef Kamal Akef · Ahmed Hamayel
Client
Techno Taste
Exhibition
Gulfood, Dubai
Year
2025
Scope
Concept, Spatial Design, Material Direction
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