Awareness campaigns ask people to care. Escape rooms make them act. The WWF brief was clear: turn wildlife conservation into an experience that participants solve, not watch.
The direction built a narrative-driven environment where every puzzle tied back to a real-world conservation challenge. Players weren't spectators. They became part of the story. Every locked door, every clue, every decision pointed to something WWF actually fights for in the field.
Design an immersive escape room for WWF that brings wildlife conservation awareness to life in a way that sticks.
Built a narrative-driven environment where participants solve conservation challenges. Every detail tied back to real-world impact. Puzzle mechanics designed as learning moments.
An experience that made conservation personal, not passive. Participants left with stories, not statistics.